TL;DR
Wunder Mobility offers a SaaS platform for sharing operators and help them launch, manage & scale their vehicle sharing service. At the time of the project, we had 50 clients and over 10 million active users.
I led the UX and Product Team in revamping Wunder Fleet's whitelabel app to adapt to new sharing models, focusing on research, customer insights, and high-quality UX standards. This effort resulted in a streamlined registration flow, enhanced UI modularity, and improved system status visibility, boosting signups and user confidence.
Although the project was interrupted by COVID-19 and I left before its completion, the progress demonstrated significant potential for the app's future success.
My role
Working closely with a Product Lead and another Product Designer, I spearheaded the research and discovery phase, gathering valuable insights through customer interviews, design sprints, and user tests. I guided the UX and Product Team through the ideation process, and made sure that we maintained high-quality UX standards during implementation.
Problem
Wunder Mobility's white-label app was outdated, and initially designed for scooter and car sharing. It struggled to adapt to new sharing models. This led to workarounds and hardcoded features, causing usability flaws, broken UI and accessibility issues.
Approach
We began with a thorough discovery phase, analyzing current usage, mapping flows, identifying workarounds, and conducting competitive analysis and customer interviews. Key findings were clustered to address issues in sprint sessions, focusing on customizable flows and UI. We prioritized immediate bug fixes, issues for the northstar concept, and design principles, collaborating with cross-functional teams for insights and feedback.
Outcome
The new system introduced key improvements, which we planned to tackle in individual work streams to ship iteratively:
Registration Flow: Split into two steps, increasing signups by making providing the payment method optional.
Modularity: Enhanced components for a compact and clear UI. Unused elements no longer created voids in the interface.
Extended Bottom Sheet: Provided space for additional vehicle details.
System Status Visibility: Implemented loading states and feedback for user confidence.
Parking Mode: Refined to address frequent user feedback and prevent user errors during trips.
Theming: Expanded customization options and introduced predefined themes as a new opportunity to drive revenue.
Dark Mode: Carefully designed color system for accessibility and customization.
Impact
The changes led to increased signups on the consumer side, and improved sales support through the north-star prototype on the B2B side. However, the COVID-19 pandemic interrupted the project, and I left the company before full implementation. Despite this, the progress demonstrated the potential of the enhancements.